Tasked with managing a range of aspects of Aston’s social media, Rebecca works on regular posts and activity across our main platforms. Which includes generating creative ideas and strategies for use on Instagram, Facebook, LinkedIn, TikTok and YouTube. In her work, she works closely with the broader team to extract thoughts and insights, while ensuring Aston’s brand is represented consistently. This can mean balancing listings, results and topically relevant content each week. Part of her position includes keeping across trends and competitor activity so Aston stays on top of their game.
When asked what she loves about her role, Rebecca says trying new social media approaches to see how audiences best respond is something that fascinates her. “I am most excited by researching and finding out what content works in the commercial real estate industry. My goal is to increase Aston’s social media presence and their offerings consistently across platforms. Specifically, I’m aiming to grow our numbers in terms of followers, views and engagement.”
While Rebecca is new to the commercial property sector, she finds it a fascinating area. Prior to joining us, she had worked in not-for-profit and sporting communications roles in Canterbury, New Zealand. As she puts it, “I love shooting content and producing an output that I’m proud of. Commercial real estate is an entirely new industry for me so immersing myself and learning new things has been fantastic. The support for marketing and social media was a major factor of why I wanted to join the Aston team.”
When Rebecca steps away from all things social media, you’ll either out in the sunshine, or with her head buried in a book! She’s also a fan of cooking good meals and uncovering new, unexplored pockets of Melbourne with her sister.